Recently I wrote about mates being awesome, and the best thing about joining the Fire Service is the camaraderie that comes with it. Honestly, I have never been involved in anything that has such a strong sense of community, and that holds the value of "having each other's back" so highly. It is an incredible organization for that reason. Our company, Queensberry, also has an amazing culture that fosters the feeling of one family and of looking after each other. We are very proud of the fact that, in all the past entries we've had in the "Best Places to Work Awards" we have been in the TOP 10, To View More >>

It's a sad fact that the only thing we know with certainty in life is that one day we will die. Despite this certainty, a lot of people will be affected by the loss, the only question being, by how much and in what way? It's a sad fact that the only thing we know with certainty in life is that one day we will die. Despite this certainty, a lot of people will be affected by the loss, the only question being, by how much and in what way? Will our passing give cause for celebration, a time to remember the wonderful times together, or will our passing be the beginning of the end for someone else To View More >>

Mates and family, they are definitely awesome! The best thing that has come from joining the Fire Service is the friendships that have developed. Last week we had a serious storm that blew a big tree across the road, destroying a power pole and tearing the lines from our rental property. Today two of my favorite people came over and helped restore things. That's Bain up in the basket and Vern down below. We had to spend the day trimming trees to re-thread the line, but it was very cool, we laughed, and I was very grateful. Days like today are also when family rallies around. While we did that To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>